From the website:

100% of the profits from the 6 frames: Keana Guava Mimosa Sunglasses, Keana Lilac Quartz Sunglasses, Keana Guava Mimosa Prescription Frames, Pikake Coco Tortoise Sunglasses, Noela Sunset Tortoise Sunglasses, and Mele Hilo Mist Prescription Frames will be donated to the Maui Strong Fund working to support communities affected by the wildfires on Maui. Together we can help Lahaina.