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On August 8th, hurricane-strength winds helped fuel a deadly fire that burned down almost the entirety of Lahaina town. Many homes, businesses and lives were lost. Our store on Front Street as well as our warehouse with all of our inventory burned down to the ground. A few of our employees lost not only their place of work but also their homes with all of their belongings. The money raised by this campaign will be donated directly to our employees in need to purchase basic necessities and to help them get back on their feet after this catastrophic event.